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Minnesota State Health Information Network and Exchange

Minnesota State Health Information Network and Exchange (MnSHINE) of Minneapolis, Minnesota is a statewide Health Information Exchange and Health Data Utility that plays a pivotal role in advancing healthcare interoperability across Minnesota. They hired Meckler Marketing Consulting to create a logo for their company. This logo feels distinctly Minnesotan. It utilizes calming shades of teal and incorporates a shining star. The versatility of the color palette is a standout feature of this design. It maintains a clean, modern and professional feel, conveying trustworthiness.

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Versatile Branding

The wordmark is a strong combination of the three letters “IHC”, but stands alone as a unique identifier for the brand. The conceptual shapes within the wordmark symbolize the variety of companies associated with IHC. The typography in the wordmark is custom and was built to fit the style and personality of the icon. The colors are meant to stay neutral between black/white/gray so it blends easily with any other brand associated with IHC. Overall it is a strong, flexible, and professional logo that will blend with any other company that it is paired with.

Client

Minnesota State Health Information Network and Exchange

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Category

Branding

Project completion

2025

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