The wordmark is a strong combination of the three letters “IHC”, but stands alone as a unique identifier for the brand. The conceptual shapes within the wordmark symbolize the variety of companies associated with IHC. The typography in the wordmark is custom and was built to fit the style and personality of the icon. The colors are meant to stay neutral between black/white/gray so it blends easily with any other brand associated with IHC. Overall it is a strong, flexible, and professional logo that will blend with any other company that it is paired with.